Seattle Small Business Blog

A common tip given to service providers who are growing their business is to outsource those things that you don’t like to do – like accounting or cleaning your house.

While that’s good advice, it’s often not going to be what grows your business. Instead, you need to look at hiring people whose skills are the same as yours or complement yours.

Hiring Service Providers Like You

Hiring a bookkeeper will free up your time – but there are still only so many hours in your day and you can only multi-task so much before your work starts to degrade.

Subcontracting out your work to someone who does the same work you do is as close as you’ll get to cloning yourself. You know the work like the back of your hand, so you’ll have a very specific idea of what you want done. This will help with communication and help insure consistent quality for your clients. And it will allow your company to take on more work.

For example, if you are an affiliate manager, you may have enough time to write 3 promotional articles, create two graphics and answer 200 questions in a week. Hire a subcontract who does the same things you do and suddenly, you can write 9 articles, create 6 graphics and assist in answering 20 questions in that week.  At the same time, your subcontractor is answering the rest of the questions and creating articles and graphics as well.

Add another subcontractor to the mix and you can see how much more work you can get done.

Hiring for Complementary Skills

On the other hand, what happens if you hire someone with complementary skills?

For example, if you’re a virtual assistant who specializes in website management, you might hire a subcontractor who is really good at writing. Presto! She writes the content, you add it to the website and your client is tickled pink.

You could even expand your services to email marketing, article marketing and other areas of website management and Internet marketing. Expanding your available skill set allows you to provide more services to your clients, who will then pay more for your work.

Hiring Process

Once you’ve decide what you are looking for in a subcontractor, you’ll need to find the right person. This includes:

1. Asking for recommendations from your colleagues
2. Reviewing portfolios of potential candidates
3. Interviewing subcontractors
4. Asking for and following up with referrals
5. Evaluating how your personality works with the candidate’s
6. Determining the subcontractor’s work ethic

After you’ve decided you want to hire someone, make sure you go through a trial period. Sometimes you don’t know how well someone will work out until you’ve actually worked with them.

Then make sure you both sign a contract. A contract is important because it spells out exactly what is expected from both parties. It also gives a professional and fair way for either party to exit the contract.

You can find several sample contracts online – but always make sure you have an attorney who specializes in contracts review it for you. Following these guidelines will help you make the right choice when hiring a subcontractor.

The relationship between you, as a service provider, and your subcontractors is beneficial on both sides. The fact that you’re making your clients happy and your subcontractors are getting work is just the tip of the iceberg.

Growing Your Business with a Team

One of the most important lessons you learn as a home business owner is that you can’t grow your business alone. If you’re working alone and you can’t outsource projects to others, than all you have is a job. If you get sick, have an accident or just want to go to Disney World, you’re stuck, because you’re the only one who can run your business.

Additionally, if you’re the only one doing the client work in your business, you’re not going to have enough time to do the marketing necessary to bring in more clients. You need more clients to replace those that move on and to continue to grow.

When you hire a subcontractor, you can hand off portions of your projects, or even the whole project and take a management role, freeing up your time to grow your business, while still maintaining quality and timeliness.

Increasing Profits and Capacity

As you become more comfortable working with subcontractors, you’ll be able to add more people to your team. The more you help your clients, the more services they will hire you for and the more income you’ll be able to bring in.

Not to mention, you won’t be tied down by the number of hours you can work in a week. You may be able to only work 60 hours a week, but if you hire three subcontractors and each of them works 20 hours a week for you, you’ll be able to complete 120 hours of work per week.

Because more than one person is working on the project and each person is focusing on what he/she is good at, the project quality is better and the deadlines are easier to meet.

As your business grows, you can serve clients that you would have had to turn away if you were working by yourself and your subcontractors will have more opportunities to grow their businesses under your tutelage. A win-win for everyone.

As a successful home-based service provider you will soon realize, if you haven’t already, there are not enough hours in the day for all the projects you could be working on. You also may have discovered that you don’t have the skills necessary to complete every task your clients – or potential clients – need.

You may have already turned away clients when your project calendar filled up, sent clients to a colleague or tried to meet their needs with disastrous results. Have no worries, it’s happened to the best of us, but that doesn’t mean you’re stuck with too much work, not enough time. And there is a better way.

1. 1. Subcontractors Can Take the Extra Work

By hiring subcontractors, you can increase your workload exponentially. For example, let’s say you schedule twenty hours of work in one week for two clients. By hiring a subcontractor, you can schedule in two more clients for another twenty hours of work that week.

Because the subcontractor charges less than what the client is paying, you still make a profit on those extra hours, even though you did not do the work yourself. In this situation, you serve as a project manager, quality control officer and client liaison. In other words, you hand out assignments, inspect the work to make sure it’s up to standards and communicate with the client and with the subcontractor.

1. 2. Subcontractors Can Add New Skills

Hiring subcontractors with a complementary skill set can also help you expand your services. For example, if you are a web designer, you could hire a ghost writer to help those same clients add great new content to their websites and blogs in order to make the most out of their online presence. This way, the client can continue to work with you, and you can meet more of the client’s needs. This means more money for you, money for the subcontractor and happier clients.

1. Subcontractors Mean Less Paperwork

Subcontractors also come with a special set of benefits that you wouldn’t get from hiring employees. A subcontractor comes with their own office, their own equipment and their own training. She/he often is running their own service business and therefore has a stake in making a good name for herself – and for you. The subcontractor is also responsible for their own taxes, sets their own hours and is usually self-motivated. You only pay them for the actual work they do and you are also usually not their only client.

On the other hand, an employee needs space in your office and you need to provide them with equipment and training. While there are good employees available, you could easily end up with someone who simply wants a paycheck, regardless of whether or not they worked for it.

You would also need to set hours and pay for the hours they are “on the clock” even if they don’t have a full list of tasks that day. In other words, if there is no work, you still have to pay the employee. And then there is the whole business of withholding taxes and Social Security and other paperwork that goes along with employing someone.

Growing Your Business with Subcontractors

Hiring subcontractors can be a relatively inexpensive way to grow your business quickly and efficiently. It’s a win-win situation for you, the service provider who gets the help they need, and the subcontractor gets the work she/he needs.

As a business owner you have many assets. Your expertise, your client base, your brand, the list could go on. But what is your number one asset and how do you protect it?

It’s your health, of course. Without good health, your expertise, your client base and your brand will all suffer.

You need good health to be able to function effectively, be creative, productive, to have enough energy to see projects through.

However, it is all too easy to neglect your number one asset when running your own business. Client demands, commitments, family life, crises, all compete for your time and attention.

You feel you can’t justify regular breaks during the day because work is piling up! You stay up later and get up earlier in order to stay on top of things. Perhaps you’re not even sleeping as well as you used to.

Did you cancel dinner out with friends because you simply didn’t have the time or energy? How about weekends, is work seeping into Saturday and Sunday? Are you grabbing fast food on the run just to save some time?

If any of these questions resonate with you it’s time to take action. There’s no need to make drastic changes straight away. Start by making small changes.

Take regular 15 minute breaks throughout the day for a quick stroll outside, or for sitting quietly doing nothing. Rather than wasting time, you’re actually going to be saving time because when you get back to work you’ll be so much more efficient and productive.

Exercising regularly will enhance your energy levels and general health immensely. It doesn’t even have to be slogging it out at the gym or running. Thirty minutes of walking a day will greatly improve your sense of well being.

Make sure you’re getting at least 7 or 8 hours of good sleep a night. Reduce the amount of caffeine you drink during the latter half of the day so that you’re sleeping more soundly.

Staying connected to your friends and family is essential for balance. Schedule time out to share laughter with friends over dinner and enjoy a game of Frisbee in the park with the kids. Don’t let your hobbies and other interests slide because of your business. If you like reading, relax and read books that aren’t related to business!

Make a commitment to yourself that at least on one day of the weekend you don’t turn your computer on at all, you don’t go into your office, you don’t even think about work!

Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet?

An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with others.

Examples:

1. At birth we acknowledge a relationship with our mothers

2. Growing up, we build friendships with family members

3. In school, relationships with peers and teachers are normal

4. Most begin their dating relationships along the way

5. Searching for first employment, relationships must be formed

6. To market products, relationships are tried, tested, used

Most sports require close relationships to build a winning team. How far would the space programs have gotten without close working relationships? Would we marry without an excellent relationship with our partner?

As people mature in life, many relate an emptiness that is often difficult to understand or comprehend if a relationship has not been established with our creator. This personal relationship will fill a void that no other can fill. This is the most important relationship of all in every life, for complete fulfillment and joy.

The purpose for these examples are to enhance our willingness and desire to work on developing meaning in our lives, our families, and our businesses to become better persons and better marketers with positive relationship building goals.

A few very important traits in relationships are integrity or honesty, trust, and a willingness to open ourselves to others and be examined.

Have you ever seen failure? Perhaps it was caused by the lack of trust or integrity in another. Can relationship building with other persons prevent failure? Would your business become more successful with many great relationships? Think on these statements and make the adjustments in your life that you feel may improve your disposition.

These basic groundwork ideas on relationships are written to jog thinking and perhaps increase your business skills until they direct you to where success in business is inevitable and joy in your work becomes a normal lifestyle.

You may find varied and rotating articles on relationship building on our website, along with tips you can possibly use for your business.

Many times along the path of life, failures occur. It is good news to recognize and know the importance of earning good relationships during these trials and to be well prepared for the needed improvements.

Expect the best, prepare for the worst, and take what comes, is a great buffer for the many trials that happen in life.

Great relationships developed over a lifetime, yield great rewards!

You are starting or expanding your business – great! But you are looking at many more demands on your finances: office equipment, tools, furniture, computers and peripherals, vehicles, etc. Deciding whether to buy or lease what you need might seem overwhelming.

Leasing is tempting to many, as it requires less cash up front. Having enough cash is essential for survival when beginning or expanding your business, as you will also need to invest in many intangibles such as marketing, licensing, or hiring help. But, leasing usually costs more in the long run, often quite a bit more, and you are normally committed to a contracted time period. There are advantages and disadvantages to both.

Let’s look at some of the pros and cons:

Some Advantages of Leasing:

1. Lower Costs at Start-Up

Few businesses have “more than enough” cash on hand, especially when just beginning or expanding. Lower start-up costs can give you more time to get settled into the marketplace and get the word out about your products and services, giving you a much better chance of surviving those risky first years. You can get a lot more for a lot less immediate expenditure by leasing. Buying 20 computers will cost you thousands of dollars; leasing 20 computers may only run you a few hundred dollars per month.

2. Support and Maintenance

Leased equipment usually includes ongoing support, maintenance, upgrading, and possibly even training for you and your staff. You can even “lease” your business management software and services by way of online subscription. This can enable even the smallest business to have the latest software versions automatically provided, and support staff on-call in the event of trouble. (You might be amazed to learn how much time is lost and headaches created in many small businesses by confusing and challenging management and record keeping software and systems.) With hardware, it is far easier, for example, to call the lessor and have a broken copier replaced immediately than to wait for the repair serviceman for your purchased copier, wait out the downtime, and then face the bill for his services.

3. Flexibility

When you buy something, even if your needs change or better technology becomes available, your investment is tied up in the purchased item. Leasing may allow you to update or replace your equipment or furniture when you need to, or even get rid of the commitment if you no longer need the item.

4. Tax Advantage

Most lease payments can be fully deducted in the year you paid them, whereas major equipment purchases may have to be depreciated over several years. Since your money will likely be tighter in the beginning months and years of your business, the ability to offset lease expenses against your initial investments may help you greatly at tax time.

Some Advantages of Buying Equipment and Supplies Outright:

1. Lower Lifetime Costs

Many things will cost you far less in total if you purchase them outright rather than leasing. You might pay $300 for an ergonomic desk chair that will serve you well for many years. The same chair, if leased, might run you $30 per month. You would then be paying $360 per year for the leased chair.

2. Lower Monthly Overhead

When you lease, you must pay the lessor on time, regardless of the level of cash on hand. If the income of your business varies widely from month to month, you can choose to only purchase equipment when you have the cash on hand and you will have fewer problems meeting your monthly budget.

3. Assets Rather than Liabilities

What you buy outright becomes an asset of your business, and so enhances your “bottom line.” Lease payments, on the other hand, qualify as liabilities, and so lower your company’s value. This may be important if you need to get a business loan or decide to sell your business. If you move or go out of business, your assets may be sold or taken with you, but it may be much harder to dispose of your lease contracts.

4. Tax Advantage

Since the IRS allows you to deduct a large amount of your business purchases from your gross income, if you are having a good year you may save significantly more by purchasing outright rather than leasing.

So, obviously there are pros and cons of buying as well as leasing. Here are some tips to help you make the best decision:

* Leases are best for more expensive items, and cash purchases for less expensive items. Lower cost items can usually be afforded from income on hand, but it may not be advisable to deplete your funds to make larger purchases. If you lease the larger items, you can budget to save and purchase your own later, and still have management and promotion funds available now.

* Check with your tax advisor. Find out the financial and tax implications of leasing versus buying for your individual situation.

* Last but certainly not least, don’t be tempted to buy what you don’t really need. If you are just getting started, use thrift-shop desks and other furniture, settle for a good telephone with answering machine rather than the full inter-office network being promoted, and watch for office or industrial close-out sales or auctions, where you can buy still-serviceable supplies for pennies on the dollar. If your company is to grow and thrive, cash in the bank is worth much more than beautiful furniture or the latest techno-marvel.

If you are afraid to speak in public, don’t feel bad. You are not alone. Over 40% of the adult population is. In fact, fear of speaking in public is the highest ranked fear that all people have. Mostly this is due to a feeling that you won’t succeed but rather fail and be ridiculed or laughed at and no one wants that. Some people avoid it at all cost, including the potential to succeed or excel in their field. It doesn’t have to be this way for you. We’ve got some tips for you here which, if implemented should help you tremendously.

For most people, the most common place where they need to speak in public is in the workplace. Usually, you either need to inform your coworkers of the project you are working on or you need to sell an idea across to people higher up in the company. Don’t panic yet. If you take some time to plan it out you’ll do ok. Preparation is key.

One of the most important things before speaking in front of others is to know your material thoroughly. Make sure you’ve covered all areas of what you will be discussing. If you know what you are talking about, you won’t feel as nervous or flustered. Try to anticipate what questions others may have and be ready with an answer. If it’s at all complicated, try to think of different ways to say it, so everyone will understand. Diagrams may help you here to illustrate your point. Once you’ve done this, practice out loud somewhere by yourself if possible at first then in front of a friend or coworker later if it’s important.

If it’s appropriate you may want to hand out either an outline or a few illustrations. It may help to have some eyes looking at these occasionally and not all of them looking at you all the time.

As much as it’s humanly possible, try to relax. Breathe deeply. Since most people fear public speaking, others know it’s not easy and will be rooting for you not against you. If you are the type that can make small jokes, you can try one if appropriate. It helps your audience to relax as well.

If someone asks you a questions you don’t know or aren’t sure about, you can say something like “that’s a good question” and think for a few seconds, then if you know the answer great, answer it, and if you don’t you can say something like “I’m not sure about that, I think Bill might be able to answer that for you”. Make sure you name someone who you think would definitely know the answer. Other wise, you can tell them you will check into it and get back to them.

Arrive early to your meeting or presentation to make sure everything is there that you need and working properly.

Don’t say anything about being nervous to your audience, some people may not notice and you don’t want to bring it to their attention if they don’t. You may do better than you expect.

Try not to speak too fast, semi slow and clear is the way to go. Try not to speak in a monotone voice either. Add some inflection to your speech.

Keep things simple and to the point. Try not to drag on if at all possible. You don’t want to bore your audience.

A lot of people in sports use visualization to imagine themselves accomplishing their goal. This can work for you too. Visualize yourself succeeding with your public speaking.

Public speaking is a valuable tool you can learn and use throughout your life. The more you practice it and gain confidence the better you will get.

To be a successful entrepreneur, it is imperative that you understand and use sales psychology. Internet Marketing gurus have this ability honed to an art form. Sales psychology is an advantage whether you are in a conventional brick and mortar business or an online one. The great thing is that sales psychology is not difficult to learn. Essentially all you need to do is put yourself in the place of the prospective buyer.

One aspect of sales psychology is that people respond to specifics more than generalities. If you sell photocopy machines, saying a particular unit is a high-speed duplicating machine is not impactful. But if you say that your machine produces 10 sheets of A4-sized copies in 12 seconds with the ability to automatically collate documents into correct order, then it seems more impressive. In sales, rounding off figures dilutes its impact so state numbers without rounding off. Of course, the facts and figures must be believable.

This aspect of stating things in specific terms also applies to targeting your prospects. People must know whether your product or service is for them or not. Hence, the term ‘Home Owners’ is not as good as ‘Gardening Enthusiasts’. And ‘Gardening Enthusiasts’ is not as specific as ‘Tropical Plant Lovers’.

Another aspect of sales psychology is that people are interested in how they can benefit from your product or service more than what the product can do. In other words, benefits always win over features. For example, if you sell pianos, tell the prospect that giving his child a piano today will enable the child to have a career in music in future. This is far better than to use the old cliche, ‘Give your child the gift of music’ or to stress the features of the piano. It is important to mention features because people must know what they are buying but the trigger that makes them buy is always the benefit not the feature.

Sales psychology also takes advantage of human individuality. Everyone likes to feel special. So the smart entrepreneur would make his prospect feel exclusive. That is why Internet Marketers present a product in ‘beta’ version that is in pre-launch and tell their prospects they are the exclusive few who get to purchase it. But after sales for the beta version is successful, the product will be released to the general public, often at a higher price. So three elements, the timing (it is pre-launch), the version (beta) and the price (cheaper) combine powerfully to create the sense of exclusiveness.

In an increasingly competitive business environment, smart entrepreneurs utilize sales psychology triggers to get their prospects to buy from them. Therefore in whatever you sell, always use as many of these elements of sales psychology as possible.

If you already have an existing product, how would you go about finding ways to improve it? One way would be to conduct a focus group where you get a group of maybe ten customers or even people that did not purchase your product, and ask questions. What did they like if they purchased, and if they did not purchase, what caused them to hesitate? Is there something that could be done to improve the product in their eyes? Did the copy fully explain what the product does for them and how it will be valuable to their situation? Asking for suggestions and comments will often prove to be invaluable marketing advice and sometimes can come as a surprise.

A meeting can be over a conference line or it can also be a netmeeting online. Whichever feels most comfortable to your participants would be ideal.

The objective of the session is to not become too long, say maybe two hours and have the participants brainstorm the product. It is very desirable that the participants do not know that you are the owner of the product so that they feel free to give ideas and opinions without any retribution.

The moderator should be able to get people to feel uninhibited by asking questions of the group. What hot buttons are there that can be investigated? Questions regarding the product’s method of use or lack of creativity can spur direct comments from the participants that will become very valuable.

The idea is not for the participants to be negative or destructive, but to try to build on or improve the product being presented.

The ideal time to have this brainstorming session is when the product is new and not fully developed. The session might present new ideas that can be incorporated and used which will only help the marketing and sale of the product.

The brainstorming group participants will surely feel their comments and suggestions are welcome and that they have a good feel for what the product is trying to present. Maybe advising them that they will get a free product when the item is finished, will make them want to provide clear and purposeful ideas. Anything that makes the new product more useful and more direct on the subject matter, will be welcomed.

Any ideas from potential users must be considered so that the new product will be totally successful. Have fun with your brainstorming group and do not become discouraged if some comments do not seem to be helpful. Taking the participant’s comments and improving the product or service is the goal.

Business owners everywhere are working seven days a week, struggling to sell their products and services, as well as attending to all the daily tasks of keeping the business going. The paperwork alone can be a full time job. Few seek help, often saying, “I can’t afford to hire someone… I barely make enough to pay myself!”

The truth is, you can’t afford not to hire help for those mundane tasks. This is especially true if those tasks require expertise you don’t have. Every minute you spend learning how to do something is precious time you could be spending on developing your business.

Self-made millionaire, Cory Rudl, said the best business decision he’d ever made was to hire someone to help him. Although he was paying out almost half his earnings to his employee, that move freed him to develop his business into a money making machine, to the tune of millions of dollars.

You can do the same for your business, and it won’t cost half your earnings either. By creating “mini projects” you can hire a freelancer to do those routine chores and pay them for the hours you need them.

Creating those mini projects will take some effort at first. It means you have to stop and think before you tackle a task, “Is this something I have to do myself, or can I delegate this to someone else?” Even after getting started on a task, it’s important to be aware of your time spent – if it takes you too long to do it, you’re wasting your time! That’s the signal to hire a freelancer who can do the job for you.

Although many freelancers can come to your business office, you can save even more money with “virtual assistants.” The craze for virtual assistants has taken the Internet world by storm.

Virtual assistants are capable, competent people in every country who are looking for work they can do from their own office. And their rates are incredibly low. For $2 or $3 per hour, you can have your website developed, all your QuickBooks transactions entered, have a software program developed to make your life easier…the options are endless.

For a few more dollars per hour, you can hire the best available copywriters, marketing gurus, graphics designers…you name it. The key is to define your mini project, decide what you’re willing to pay to have it done and get the word out.

The Internet is a great way to get the word out about your project. Websites such as www.GetaFreelancer.com, www.ScriptLance.com, www.Elance.com and www.RentaCoder.com have hundreds of professionals eager to work. Post your mini project on these websites and you’ll have 20 bidders or more in a few hours. In a very short time you’ll be able to choose the best qualified professional for your project, at your price.

So, if you’re working in your business, doing everything from sales to bookkeeping, decide now to get help. If you want your business to grow, you can’t afford not to.