Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or DieThe power of data can be seen everywhere these days. Nowhere is it showing up more than in the area of business marketing.

Whether online or off, businesses are using predictive analytics to decide who to market to and how best to ensure that their efforts will pay off in profit. Eric Siegel’s book “Predictive Analytics” gives insight for all business owners into how they can harness this power to grow their business.

Here’s an example: If you have an Amazon account then you have probably noticed the recommendations at the bottom of the page for any item you view. It’s under “Customers who bought this item, also bought…” It makes use of your account details as well as your browsing and buying history to predict your next move.

This concept is being used in health care, banking, social media and business in general. By gathering customer data from a variety of sources, computers and companies can determine how to best present their products to customers in a persuasive way to ensure the sale. You can learn for yourself how this process works in less than 60 seconds when you purchase the Kindle edition.

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